Create a High-Converting Opt-in Form (to Convert Traffic Like Crazy)
It is no secret: everyone wants to convert website or landing page visitors to customers. Therefore, you need to create a high-converting opt-in form.
Getting visitors to fill out your opt-in forms is critical to your business’s success. But let’s first answer the question:
What is an opt-in form??
An opt-in is a form of consent placed on your website or landing page, where people can give you their contact details like email address and name. In return they get something else, something you offer them.
For example: You offer a free guide about losing weight easily. Your website visitor can now leave his email address and name in the opt-in form and get the guide in return. Sounds easy? It is, but you need to keep an eye on some main principles. That way, you can create a high-converting opt-in form that converts your website traffic like crazy.
It’s not enough to just put the opt-in form on your website and call it “audience growth.”
Consider who your visitors are, why they’ve come to your site, and how you might best serve them.
To attract leads and drive sales, opt-in forms now require a variety of aspects. Each of these factors is critical for increasing sign-ups.
Let’s look at some of the important aspects of high-converting opt-in forms. And for sure also how each one may help you improve your conversion rate in this piece.
Make your opt-in form design well looking
Sure, content is king but in this case, also the design of your opt-in form matters a lot. It is the first impression someone gets when he/she sees your opt-in form and decides to opt-in or not. So make sure you use a nice and clear design, matching colors, and readable fonts. And keep in mind that you want to get attention with your opt-in form.
The main goal should be to make your form stand out from the rest of your page’s content so that it can readily capture the attention of your visitors.
Minimize the number of form fields
Limiting the number of form fields is one of the most straightforward strategies to boost sign-up rates. Many studies have backed up this claim.When the number of form fields is reduced, the sign-up rate increases by 11%, according to Blivakker.no.
We all know that feeling: we just want to sign up for something but we don’t want to spend “hours” with that form. So that’s the simple reason why shorter opt-in forms are convenient for your prospects, resulting in more sign-ups.
Another thing you can do is to add help text that means: provide helpful tips next to each field explaining why each info is being collected.
Make sure your CTA button stands out
This one is most important – if people can’t find the CTA button, they can’t submit the form.
Make sure your users can tell your CTA apart from the other opt-in form elements. This method can help you capture potential leads’ attention and urge them to click. Additionally, ensure that your CTA is a button. This distinguishes the button from other items on the website, encouraging visitors to click on it.
Include the right elements in your form
There are elements you absolutely need to include in your opt-in form. Those elements are:
• Eye-catching headline• A SHORT description of the thing the subscriber gets• The form fields (e.g. an email address and first name input)• A CTA button• Subtext that says you aren’t going to sell or share their information
Make sure you include all those elements in your opt-in form but still keep it simple. Don’t overcomplicate things. Just keep it short and simple.
Place the opt-in form in the right place
If you want to increase your conversion rate, you need to put your opt-ins in the right places.
• About page > This page is one of the most visited pages on every website. If you place it here, chances are high that people will see it. If you want to know if your About page is one of the most visited one, go and check Google Analytics.• Above the fold > The presence of a form above the fold will be one of the first impressions that a visitor will have on that page. Top of page = top of mind.• Website sidebar > The majority of a page’s content will not be off to the side. It will be located in the heart of the page. This allows plenty of room on the sidebar for sign-up forms. They’re useful for satisfying the expectations of consumers who anticipate sign-up forms to appear on the side of a page.
You see, creating an opt-in form isn’t that complicated. However, there are some parts and facts you need to keep an eye on. That way, you’re ready to create a high-converting opt-in form to convert traffic like crazy.