4 Ways To Get Traffic To Your Website Or Funnel
When you ask a marketer or business owner about what they like the most, the answer is mostly: clients and leads. So what do they need to get more of those clients and leads? It is traffic. There are many ways to increase traffic to your website or funnel, and in this post, we’re going through some of that.
The first and important thing to cover is that there are two main types of traffic: organic traffic and paid traffic.
What is organic traffic?
People often understand organic traffic is the same as cold traffic. That’s wrong!
Organic traffic is unpaid traffic to your website or funnel. Let’s explain it this way: when you do Facebook ads, this is paid traffic. you pay some dollars to get people to your content. What we are talking about in organic is all about the unpaid traffic.
As you see, organic marketing or traffic is the ability to earn the attention of your prospects without using paid ways like ads.
Organic traffic is very important in the whole online marketing space. Even if you’d like to do some paid traffic too, that is absolutely fine. Most people do it. But people who don’t spend work on getting organic to work, usually can’t get paid ads to work without spending a lot of money. Therefore, start with good organic content, and then when everything is tested and worked out, start with paid ads as well.
What is paid traffic?
Paid traffic is the opposite of organic traffic. As the name of it says, paid traffic is traffic to the content you pay for.
Before you can jump into the different ways which help you to get traffic to your website or funnel, you need to make sure you know your avatar very well.
A customer avatar is also known as a buyer persona, marketing persona or customer profile is a representation of your ideal customer. The type of person you want to purchase your products or services to.
Make sure you know exactly who your customer avatar is and then, let’s start with the ways you can get traffic to your website or funnel.
There are several types of content you can post organically to Facebook. You can find them below. The goal is to create high-value content, so people start to follow you and you can build a relationship with them.
As soon as you get people’s attention and trust, you can either post something about your product or service, or you can message them directly to bring them into your funnel or your website.
In this article, you get to know the different ways how you can use Facebook to generate traffic.
You can post content organically to your Facebook profile or page. There are different types of content you can post, those are:
- Text post
- Image post
- Video post
- Go live
Post in Facebook groups
This one may be one of the most popular ways to get traffic to your Facebook profile and then, to your website or funnel.
It starts by focusing on finding and joining the right groups. When you click on the group tab, Facebook will display suggested groups based on your present following. You can also see the group’s name and how many members are there in a group.Have a view on suggested groups, join those with more members, and continue searching for more. Then you start interacting in those groups, ask questions, give advice, and so on and this way, people will come to your profile and page and start following you.
Another great way to bring people into your funnel or to your website is using Facebook messenger.
As soon as someone follows you or is interacting with your content, you can message them. You just need to make sure you don’t message them spammy things. Reach out to people, ask them about how they are doing or about the business, if there is anything you can help with, and have a natural conversation with them. This way, you can bring those people into your website or funnel.
Getting traffic to your website or funnel can be also done with Facebook paid ads. There are different kinds of ads you can use:
- Image ads
- Video ads
- Video poll ads
- Carousel ads
- Slideshow ads
- Collection ads
- Instant Experience ads
- Lead ads
- Dynamic adsMessenger ads
- Stories ads
- Stories augmented reality ads
To start with Facebook ads, you need a Facebook business page and then you start using the Facebook ads manager.
With the Facebook ads manager, you can create many different kinds of ads, choose the audience you want to show these ads, and much more. That way, you can guide people directly from your Facebook ad to your website or funnel.
There are several types of content you can post organically to Instagram. You can find them below. The goal is to create high-value content, so people start to follow you and you can build a relationship with them.
You need to put the link to your website or funnel into your Instagram bio, this way people who get to your profile can directly click through your website or funnel and can become a new lead that way for you.
Here are the main types of content you can publish on Instagram to get more people to your profile, what also means, to your bio, and from there, to your website or funnel.
The first feature Instagram launched is the posts. A post can be a picture or video, 1080×1080 px size and you can post it to your profile. There is the possibility to include a Caption and Hashtags. Posts can be single images, multiple images or videos.
Instagram Story allows you to make short, 15 seconds videos that disappear after a day.Stories allow Instagram users to share photos and videos to their “Story” – which is visible to followers of the user’s Instagram account – and to specific users, the Story’s sender follows. Instagram stories disappear after 24 hours. Your Instagram story is published separately from the photos and videos found in the tiled gallery of one’s Instagram profile.
It’s a great way to document your journey through the day in these 15-second videos. That could look like: Quick post as you look outside your window at the beautiful sky when you wake up. Show what you eat, show how your day working looks like, show what you’re doing after working,…
You can set up your own IG TV channel and share video content that’s up to an hour long. It’s up to the user or brand whether or not they want to create channel-specific content here, or if they are interested in connecting it to videos they’re already posting on Instagram.
The main difference between IGTV and Stories is that these videos are typically several minutes to even an hour in length.
You can go live on Instagram and every “Live” on Instagram is saved on the platform for only a day. But you can save it as an IGTV.
This is the most recent Instagram feature. Reels are a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
Same as on Facebook, you can create paid ads on Instagram. The easiest way to run ads is by promoting posts that you’ve shared on Instagram. Just select the post you want to promote, and then the audience and the budget you’d like.
But there is another way to do Instagram Ads, and this is also by the Facebook ads manager. Instagram offers different ad types:
Stories adsPhoto adsVideo adsCarousel adsCollection adsExplore adsIGTV adsInstagram Shopping ads
Each ad type works for different business goals and has different call-to-action options available.
Instagram Ads can be directly linked to your website or funnel, that way, people see your ad, click on it and just get into your website or funnel.
SEO (search engine optimization)
Another way to get traffic to your website or funnel is using SEO. SEO, short for search engine optimization, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
In simple words, it means the process of improving your website to increase its visibility for people who search for relevant topics. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
This way, you can get traffic to your website or funnel.
SEO is a tricky topic because you don’t only make sure you use the right words in your texts, there are a lot of things to take care of on your website like tech parts. But it’s worth investing in it, either by learning things for yourself or hiring someone who improves the SEO for your website. This means you get better visibility and this one is a long-term goal in order to get more traffic to your website or funnel.
Once everything is optimized (but to be honest, it is an ongoing process) getting traffic to your website or funnel is completely free. Your organic ranking on Google is good and people get to your website or funnel that way.
SEA (Search engine advertising)
SEA stands for search engine advertising and as it says, you advertise, so you spend some money to get traffic.
But how? SEA is the process of advertising directly on Google and other similar search engines. Your ads will be shown on the top of the keyword a person is searching on Google.
Let me make an example: someone searches for an eye doctor on Google (see screenshot below). As soon as this person enters “eye doctor” into Google, this person will get an ad on top. This is SEA. The shown company paid some dollars to get on top of the list.
When starting with SEA, a great option is to get more information about direct from Google. You can check it out here.
There are several ways to bring traffic to your website or funnel. Define the one you’d like most and most important: where your ideal customer hangs out and start creating content, organic or paid.